Peter Joannou Male Grooming is based in Brighton’s lively and energetic Lanes area. It is a feature of the area for both it’s acclaimed male grooming services and for the fact that Peter performs classic songs from the 50’s and 60’s live from the salon during the summer months.

Peter commissioned me to create a series of images that capture the character of his brand, the salon, and the grooming services offered. We also featured a number of his clients in a ‘fashion’ shoot after their grooming sessions.

The project was photographed on various dates throughout late August and September. with images shot both in Peter’s salon and also at The Walrus pub/restaurant with it’s wonderfully eclectic selection of decorated rooms and spaces.

MUA/STYLIST: Lucille Dee. Follow Lucille on Instagram: @loosewheeldee

Follow Peter Joannou Male Grooming on Instagram: @dare2bdapperbrighton

All images © James Bellorini 2019. All rights reserved.

I’m a commercial and editorial photographer. I have worked with advertising agencies, design agencies, entrepreneurs, performers and musicians, government organisations, events companies, and culture and entertainment brands. Currently I’m also studying for an M.A. in Photography through Falmouth University. My commercial clients include: The Royal Opera House, Breguet (The Swatch Group), The National Theatre, Innovision, Department for International Trade, Siren Design, Glyndebourne Productions Ltd, Stone Nest, The Old Vic etc.